It’s been 10 years of R&R Luxury, and quite frankly, our skin can tell. Thanks to this natural beauty brand, the power of some of Africa’s best skin care ingredients can now be found in our homes.
R&R Luxury, officially marked its 10-year anniversary last week celebrating a decade of growth,
evolution and extraordinary accomplishments. To highlight the brand’s journey over the past decade, R&R Luxury worked with a team of young African creatives to produce the Chapter 10 documentary which highlights the inspiration behind the brand, the rejuvenating properties of Africa’s natural ingredients, the brand’s social impact and finally, how it is moving towards a more sustainable future.
R&R Luxury has over 20 retail products, with two standalone stores in Accra and Lagos alongside two factories in Ghana. As a demonstration of the brand’s growth and its dedication to supporting women, who play a key role in the success of the company, R&R Luxury is opening a processing plant that will further secure its supply chain.
On the vision of the brand, Founder/CEO Valerie Obaze says “this new chapter is all about sustainability for R&R, starting from our localised supply chain, to our ingredients and packaging which are constantly evolving to be more friendly to our environment. I am looking forward to what the next decade has to bring and vow to continue to share Africa’s abundant natural gifts with the rest of the world.”
Although R&R Luxury are already a sustainable company, Valerie and the brand are committed to further exploring how they can develop their key sustainability practices and pledge to continue their sustainability journey through the following objectives:
Supply chain: R&R Luxury will strive to keep their supply chain as local as possible to maintain wealth within local communities and decrease their carbon footprint.
Packaging: R&R Luxury will take steps to eliminate single use plastics in their packaging, replacing it with paper, cardboard and tin instead.
Female empowerment: R&R Luxury will expand the operations of their NGO, The Women of The Savannah Development Project to empower their women producers. This includes providing them with a processing centre, purchasing the finished product at a rate above market value, as well as implementing a training program and introducing them to the processing of other nuts and oils to keep give them employment outside of the shea season.
Parkland development: R&R Luxury are committed to preserving the environment from which they receive their precious ingredients. R&R Luxury planted their first Shea tree in the north of Ghana to celebrate Chapter 10 and have pledged to plant another 100 over the next few years.