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Jeans that celebrate the Female body? We’re signing up now!


Known for her voluptuous curves and styles that have inspired countless Instagram posts, Khloe Kardashian and Emma Grede’s fashion brand, Good American will arrive exclusively to Selfridges tomorrow, March 16.

Celebrated for its Ethos that is all about accentuating the female form, the denim-focused pieces are created with a woman’s true shape in mind.

Being  in its second season, after launching back in America, October 2016, the brand looks to everyday pieces that create silhouettes no matter your shape, using the latest technology including sculpting fabrics, high-rise fits and gap proof contour waist band.

The collection features good legs, good cuts and good waist with the pieces going from a size 00-24.

Embracing the brand, Selfridges will be stocking them all.

“This is only the beginning. What’s really encouraging is the customer’s response. When people try the jean, they fall in love. The reviews speak for themselves and that’s something I am really proud of. We’ve created a product that works on a girl whose size 00 and looks equally size 24,” said Khloe.

The full collection will be available exclusively at selfidrges.com and in Selfridge’s stores across the UK from march 16.

Images source: Khloe Kardashian

Written by: Eromosele Patrick Eidusi

Ig: @pathrik_     t: @_pathrik

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