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Small businesses represent 96% of the businesses in Nigeria and contribute 75% of the national employment. Of the 17.2 million MSMEs in Nigeria over 17 Million are micro-enterprises. Thus, the growth in this sector is directly correlated with the growth in the economy and in curbing unemployment in Nigeria. Despite these, it has not deterred small businesses from contributing to Nigeria’s economic growth. Here are a few ways small business are doing this:

small business

Encourages entrepreneurship

MSMEs are the product of the business owner’s entrepreneurial spirit. By starting a small business, the business owner is taking charge of his or her future. Entrepreneurship fuels Nigeria’s economic innovation and prosperity and serves as a key means for families to move out of low-wage jobs and into the middle class. Hence, there is no need to wait for the government’s empowerment programmes. You can empower yourself by leveraging on digital technology to start a business

Local jobs

Small businesses are job creators despite the many challenges they face. They have enabled a certain cadre of Nigerians to earn a living. Some companies give small businesses the opportunity to grow and expand their businesses by granting vendors access to fast and easy short-term capital. With this capital, these vendors are able to employ more hands thus creating more jobs and the society will be better for it.

Innovation and competition

Small businesses, like any business, need to stand out from the crowd in order to survive. They must serve a legitimate need in Nigeria and do it better than their competitors. Having multiple small businesses all striving to be unique, innovative, and better can result in a healthy marketplace and well-served consumers.

Investing in products and services people need

What motivates a person to start a new business? Small businesses create new businesses in response to unmet needs and demands in the market. That is, there is an opportunity to provide a product or service that is not currently in existence, or otherwise available.

New technologies promote efficiency

The ability to turn ideas into new products and services that people need is important in a developing country like Nigeria. This is driven by new technologies and creative applications. With more and more small businesses embracing technology to boost service delivery, they have positioned themselves to earn more revenue and contribute to the growth of the economy.

By Damilola Faustino

Read also: 5 Ways To Launch A New Business Or Product

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