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50 Cent has set fire to one of his Gucci t-shirts in support of the backlash the fashion house is facing following the release of a jumper which was criticised for “resembling blackface. 50 posted an Instagram video on Wednesday in which he sets fire to a t-shirt from the popular designer.

“I gotta get rid of all the Gucci I have at home,” 50 Cent wrote in a caption. “I’m not supporting their brand anymore.

While some celebrities like Kodak Black and Floyd Mayweather have reaffirmed their loyalty to the brand despite the incident, other artists like T.I. and Soulja Boy and now 50 Cent have called for a boycott. Gucci’s black “balaclava jumper” was withdrawn from sale last week after receiving hefty criticism for its offensive design, which featured a striking red cut-out around the mouth and drew comparisons to blackface.

Gucci has apologized for the design, and said it will improve its cultural sensitivity training.

Read also: 50 Cent Insinuates Tekashi 6ix9ine Snitched On 21 Savage

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