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Social media networks and messaging apps have changed the way people communicate. Presently, the interaction has gone beyond two persons, it is now avidly used for business and by businesses. Leading the pack is WhatsApp, which has more than 1.2 billion global users. We share ways you can use WhatsApp for business.

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Get feedback

Instead of calling customers for feedback, you can create questions for your group that will deliver answers that are relevant to your business. This is marketing research at its best, and it is free. With the feedback you receive from your customers, you can respond to their requests and improve the products and services you provide.

Personalised interactions

As your WhatsApp group continues to grow, you can personalise the interaction with your customers using one-on-one communication. This is especially important for small businesses because you can have a direct relationship, where customers can message you if they need a particular product, have a question or need support. WhatsApp can be accessed on your smartphone, tablet or PC so you will be able to talk to your customers anytime if you choose to make yourself available.

Targeting groups

Your small business probably specializes in a particular product or service, and by creating or targeting groups in WhatsApp that are interested in related topics, you can increase your customer base. If you have created video content and provide live-support, members will share it with contacts that are outside of the group. This can lead to more users consuming the content, joining the group and eventually even becoming customers.

Improve real-time customer service

The fact is providing real-time customer service is something that many small businesses cannot pay for, but with WhatsApp, you and your small staff can answer any questions your customers might have quickly. And because the app supports a variety of media, you can use text, audio or video to provide a personal customer service experience.

Promote codes, flash sales

Status feature can create special promotional codes your customers can share to redeem at your business. Using the instant photo and location feature, Status can let everyone in your group know about the promotions you are running. This could include a two-hour flash sale or a one day special to drive in traffic and create buzz. Based on interaction levels, you can expand the promotion with WhatsApp-Status exclusive coupons or promotions.

Demo your new product

Whether you make your own products or just sell them as a retailer, you can demo them on Status and let your group know when you have a new item in your inventory. Even if the customer doesn’t need this particular product now, knowing it is available, what it does, and how to use it will keep the product — and your business — top of mind when the time comes to buy.

By Damilola Faustino

Read also: WhatsApp Introduces Message Forwarding Limits To Fight Misinformation

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