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By Sarah Oyedo

Social media, as we have learned, is growing into becoming a very powerful tool for advertising and huge brands are cashing in big time. Abercrombie & Fitch are not left out of this revolution as the brand recently casted its latest denim campaign exclusively on Instagram.

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The campaign was titled “Do it in Denim” and displayed 30 men and women who were encouraged to style themselves and act naturally.

This is a breath of fresh air as their former campaigns had mostly featured toned and shirtless models and associates.

A&F did a relaunch of its denim line in 2017 and these offerings are a step up from the previous.

Take more looks below:

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Read also: North West Makes Modelling Debut With Fendi

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