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We live in an ever-changing world and everyday we learn new things which change our perceptions or generally alter the way we view previously conceived ideas. The internet, mobile technology, satellite TV and all the wonderful advancements everyday just show that the times will keep on changing. And as a society, we’ve been slowly changing to fit in.

For example, growing up I played an Atari with 16bit graphics and used to stay up at night dreaming about the levels and game play, then at about my seventh birthday we got a Nintendo Entertainment System. Just as I was learning the ins and outs of Mario, the Sega genesis was introduced. With this, we all said “wow” to the amazing new “3rd” button. But before our love for the speedy hedgehog was well placed, we got the Super Nintendo. Once again we didn’t complain but just asked our parents to get one…by age 11 we had the Playstation and N64…then there was the dream cast shortly after.

This just shows how technology influences societies way of thinking. Consumers watch TV on high-definition screens and surf the ever advancing internet none stop, tweeting, gramming and the like. All the while sales men bombard us with subliminal sales pitches from every angle on what we need to fit in our world today. And yes, we all fall for it and smile as stand in line for the iPhone 7.

Think about it, the mobile phone market was a drastic change in our lives that we all take for granted. Years ago most people walked around with little phone-books and some change, but now we can’t go a couple of days without calling the guy in the room next door to turn the noise down.

Advancements like this change entire countries one person at a time, and that’s what most firms are hoping for. Because if we realize we don’t need half the things we long for, then a lot of people will lose their jobs.

Another thing is the desensitizing effect of TV/Movies/Internet. A while ago showing a female nipple on the screen was set for after 10pm and the amount of blood allowed on the screen at any one time was measured. But today only gratuitous sex scenes are being checked and the way the “cheerleader” dies doesn’t matter as long as it looks real.

With all the access to the internet these days, kids don’t cringe easy, not to mention actually get scared. Go watch “Willy-Willy” now and see how silly it looks. Even with cartoons, I burst out laughing at some sexual innuendo between talking mice, and it occurred to me that some of my little cousins were laughing and others where asking me to explain the joke… I had to make something up because I didn’t want my aunt asking why I told her 9-year-old what “Tea bagging” was (and if you don’t know, just move on).

So generally, the recent developments in society today have spawned a lot of different ways of thinking, acting and living. People today expect the things they buy to improve their lives, make them healthier, happier, better looking, more popular etc.

So the product creators and sellers have to spend more time making their products more appealing. We the masses then have to adapt with the times, so in essence the advertisers create a vision of what we should want and need, and we as consumers believe their predictions and try to live accordingly. It’s a vicious circle I know, but I don’t make the rules, I just thought you should know. Now please excuse me as I run out to place the order on the iPhone 7… I mean, come on… It’s waterproof.

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