Last Saturday was a day celebrating all things hats and tattoos as we welcomed the new Jameson Brand Ambassador, Alani Adenle (@alanigram) to Lagos. Jameson Irish Whiskey, known for its immersive brand experiences, transformed the backyard of a home into a scenic hidden rooftop experience featuring a popup fashion installation by WAFFLSNCREAM, premium gourmet junk food by The AJ´s, interactive games and entertainment by Don´t Drop the Mic and The Cavemen. Upon arrival, guests were immediately drawn to a bare image of Alani without his signature tattoos. Guests were encouraged to try and replicate his intricate body art, while others decided to create fresh ones, either way, guests used it as an opportunity to leave their mark.The Cavemen performed their melodic Afrocentric tunes from the deep end of an emptied swimming pool, thrilling their poolside audience, whilst highly talented photographer Emmanuel Oyeleke created a Jameson themed photo booth where lads and ladies could strike their smoothest pose. Guests were treated to the signature Jameson Palm Wine Twist cocktail, a perfect infusion of Jameson Irish Whiskey, Palm Wine and Naija spirit, the Jameson Zobo Fusion cocktail and the Jameson, Sprite & Lime signature serve.
We can’t wait for the next Jameson experience!
See amazing photos of the event here and follow @Jamesonngr for the latest gist!