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Nike just dropped its new Just Do It Campaign concept which features former NFL Star Colin Kaepernick who started the wave of kneeling during the national anthem at games, in protest of racial inequalities.

The ad also adds as a slogan, “Believe in something. Even if it means sacrificing everything.”

Colin Kaerpernick

 

In a surprising reaction to the new ad, many people (who social media has pointed out happen to be white) are burning their Nike shoes and clothes in protest of Kaepernick being the face of the new generation “Just Do It” ad.

nike colin kaerpernick

Read also: Colin Kaepernick Files Lawsuit Against NFL

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