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Every fashion periodical is talking about Anifa of Hanifa official

and how she just killed the virtual fashion game with her latest collection,

The Pink Label Congo.

From Elle to CNN and of course Industrie Africa.

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Congolese designer #AnifaMvuemba—the name behind @hanifaofficial—has debuted her latest collection, and its a reflection of the times we’re living living in. Revealing the new line on #InstagramLive, Anifa showcased the pieces using 3D models—but the digital unveiling was in place even before #COVID19 made this the norm. The designer has been using 3D mockups for a while to convey ideas to her team during sample-making, but, she said, speaking to @teenvogue: “designing content using 3D models…requires an even greater amount of attention-to-detail for the clothes to fit and look just right.” Drawing inspiration from her home country, Anifa spoke about how the line works to raise awareness for causes affecting the Democratic Republic of Congo: “This is the right time to do a collection inspired by Congo,” she said. “I wanted this collection to support the families that were affected and the organizations that are doing the ground work.” With fashion’s calendar and excess under fire, is @hanifaofficial’s 3D showing the beginning of a timely shift for the way we—and the buyer—consume fashion on a global scale? . . . #newgeneration #industrieafrica #madeinafrica #africanfashion #madeinafrica #africandesigners #africanphotography #africanphotographer #africanfashionbrands #africanmodels #africanheritage #africayourtimeisnow #thistimeforafrica #3d fashion #congolesefashion #hanifaofficial

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Taking to Instagram Live, Congolese designer Anifa Mvuemba debuted her latest collection; a reflection of the times we’re living in.

Anifa showcased the pieces using 3D models—but the digital unveiling was in place even before #COVID19 made this the norm.

It’s important to know that this project did not just happen overnight.

She actually first had the idea of staging a virtual runway show five years ago but considered it an ambitious pipe dream considering her knowledge in technology was limited.

To familiarize herself with the world of 3D modelling she turned to the school of Google and YouTube—after all, they taught her everything she needed to know about launching a clothing brand.

Since then, Anifa has been using 3D mockups to convey ideas to her team during sample-making, she believed this as a more realistic way of ensuring the team lives, breathe and completely understands the designs she wished to bring to life.

Speaking to Teen Vogue she said;

“Designing content using 3D models…requires an even greater amount of attention-to-detail for the clothes to fit and look just right.”

Anifa explained that her clothing line, HANIFA works to raise awareness for causes affecting the Democratic Republic of Congo which is her home country.

“This is the right time to do a collection inspired by Congo,” she said.

“I wanted this collection to support the families that were affected and the organizations that are doing the ground work.”

Two of my favourite pieces from the Pink Label collection are as follows;

and the popular bridal piece

 

I truly am excited to see here the fashion world takes this new development and I wish Anifa all the best as she continues to pave the way for other fashion designers in the diaspora.


See Also: Are Drive In Fashion Shows The Next Big Thing


 

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