By Oluwatobi Opusunju
Banky W has announced the dissolution of Empire Mates Entertainment (EME) record label arm.
The singer made the announcement in a series of posts on Instagram, saying that the label has been dissolved since January 2017 following the restructuring process of EME.
According to him, the dissolution was expedient after nine years of “helping discover/boost the careers” of many artistes in the Nigerian music industry.
He revealed that EME will now be a full fledge media outfit offering marketing, advertising, public relations, branding, shooting of television commercials and documentaries.
DJ Xclusive, Ebuka Obi-Uchendu, Tolu ‘Toolz’ Oniru, and Adesua Etomi are the first set of clients of the rebranded company.
The posts read in part: “Essentially we have restructured our business and instead of operating just as a record label, we have expanded and changed our focus a bit.
“We are now a full-fledged media agency that focuses on creative marketing, advertising, PR, brand events/activations and a talent management firm.
“This switch in focus has been amazing and fulfilling. Behind the scenes, we have been able to impact the launching and marketing of a number of brands and companies the way we did artists but even in the talent management side, we are no longer restricted to working with just music artistes. We still work with musicians, but we also work with OAPs, actors and are evaluating sports management as well.
“The goal was always to find talents and brands we believe in, and partner with them to help them become more successful. Now we have expanded to do that for more than just the music business. We are excited about our client portfolio: the corporate brands we rep, as well as the talents.”
Banky W and Tunde Demuren started EME “in 2001/2002” while they were at the university in New York.
EME has housed and nurtured artistes like Wizkid, Skales, Niyola and Shaydee.
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