‘Higher Ground,’ Barack and Michelle Obama’s production company have inked an exclusive podcast deal with Spotify. The production company backed by former President Barack Obama and first lady Michelle Obama will make podcasts for Spotify Technology.Under the multiyear deal between Spotify and Higher Ground Productions, Barack and Michelle are set to develop, produce, and lend their voices to select podcasts on a wide range of topics.
“President Barack Obama and Michelle Obama are two of the world’s most important voices and it is a privilege to be working with them to identify and share stories that will inspire our global audience, which looks to Spotify for unique, breakthrough content’’ Spotify Chief Content Officer, Dawn Ostroff said.
In an official statement by Barack Obama, he said, “We’re excited about higher ground audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think, and, hopefully, bring us all a little closer together’’
Spotify will distribute the Obamas’ podcasts worldwide to its paid and ad-supported user base. In the first quarter, Spotify said it had 100 million Premium subscribers and more than 217 million monthly active users overall.