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Hardly does anyone care about that “enable push notifications” option while working online, and that’s because we do not know what we are missing. These notifications allow a company to send customers short messages about every time a particular post is up. So, it is an important in-app marketing tool that eCommerce companies now take advantage of. When used correctly, push notifications can be an effective tool in developing your customer relations. Here some of the reasons to push notifications for your online shopping app.

push notifications

Track relevant metrics

Push notifications can help to track customer behaviour as they offer analytics with data on delivery receipts, open rates, open times, and engagement. With push notifications, you can get valuable insights into customer behaviour including interaction times and click-through rates to see which messages are more likely to be opened. Based on customer behaviour data, you can launch campaigns that connect better with them.

Maintain customer engagement

Push notifications can help businesses attract more customers. The mobile app sends real-time updates and reminders that get customers to regularly engage with the brand even if they’re not aware of it. The push notifications also allow customers to keep in touch with customers without any intrusion by providing timely messages and relevant information like reward descriptions and special offers. It is also a great way of getting customers to engage in new promotions or features.

Re-engage/retain customers

Many mobile apps have a lot of potential customers who have downloaded the app but don’t use it. Push notifications are a good way to turn these inactive customers into active customers. Through notification messages, brands can provide customers with reminders, personalized offers, and breaking offers. If your mobile notifications can show direct personal value, you’re much more likely to retain customers for the long term.

Target the right customers

Some mobile apps can ask for a customer’s permission to access their location. If they grant it, you’ll get a great opportunity to personalize the customer experience with location-based push notifications. A mobile app can send offers that are applicable to customers in a particular region. You can target customers according to the state or city. Likewise, you can send push notifications to customers based on their interests.

Increased conversion rates

Timely marketing messages are the best way to increase conversion rates because they can notify customers or create a sense of urgency. With mobile notifications, you can trigger immediate purchases. Send your customers informative messages and let them know about special discounts or limited-time offers in your online shop.

By Damilola Faustino

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