By Oluwatoyin Adeleye
If you have been seeing outfits with the write ups and attachments of ‘If’, ‘Davido’ and other slangs by the singer, then you have been seeing Orange Culture outfits.
The fashion industry in Nigeria received major boost when Adebayo Oke-Lawal, the creative Director of the Orange Culture label collaborated with Davido to make trendy androgynous designs which are being sold at Silfridges Store, in London.
Adebayo Oke-Lawal has been designing since the age of 10, and since officially entering the fashion industry, he’s dabbled in writing and styling, working with African designers, actors, pop stars and even magazines but design is his greatest passion.
Since starting his label in 2011, he’s been hard at work trying to bring Orange Culture to the world.
Adebayo Oke-Lawal describes Orange Culture as a “movement” more than a clothing line, for a creative class of men who he describes as “self-aware, expressive, explorative, art-loving nomad[s].”
The label previously produced womenswear options, but Oke-Lawal says he’s since decided to focus on the fellas.
Combining classic and contemporary western silhouettes (like collared button-ups and lapel-less blazers) with African sensibilities, Oke-Lawal creates offerings for modern men who like a little flair, and of course: color.
Orange Culture is a heady mixture of Nigerian inspired silhouettes, print fabrics and contemporary urban street wear.
Since it’s inception the brand and it’s creative director have been featured in Vogue, Elle, Marie Claire, Voice of America, Financial Times, Wings, and the list goes on. The brand has been a finalist for huge design platforms like the LVMH (Louis Vuitton and Moët Hennessy) prize – where he was picked alongside 29 of the hugest emerging designers from all over the world out of 1221 . The brand was also selected by Vogue Italia and GQ to present at the fashion buzz in Florence and by Ethical Fashion Initiative and Pitti Uomo to be one of the first menswear brands to show on the runway in Florence during the fashion week.
And the most exciting part is the fact that our audience will be getting their own pieces of the designer’s offerings today in the Accelerate 12 Days of Christmas!
Check out some amazing offering from Orange Culture in the slides above
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