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These are all the beauty brands reacting to coronavirus on a global scale

Apostrophe

The skincare brand pledged to support the World Health Organisation (WHO) by prioritising the production of hand sanitiser in its laboratory.

Any profits of the hand sanitiser sales will be disbursed directly to the WHO COVID-19 Response Fund.

 

Avon

Due to a sharp rise in domestic violence surrounding the lockdown 

(Couples/family members being forced to isolate together against their own will, played a factor in this increase.)

 Avon has donated £150,000 to British women’s charity, Refuge.

 Avon also donated 1.7 tonnes of soap to quarantine centres in Romania. (Forbes Romania)

Estee Lauder

The Estée Lauder Cos. is reopening one of their New York manufacturing facilities 

in order to manufacture hand sanitizers (WWD) 

This move is aimed at high-need groups and populations,  including front-line medical staff. 

 

Estee Lauder also pledged $2 million

to Doctors Without Borders/Médecins Sans Frontières,

to support the organization’s Coronavirus response

in under-resourced and highly impacted countries.

L’Occitane

The French beauty brand L’Occitane has produced 70,000 litres of hand sanitiser and counting.

This initiative is dedicated to healthcare workers in France. 

The brand has also donated 10,000 hand creams to NHS workers in the UK, and is sending profits directly back to the NHS, too.

 

L’Oréal

 The world’s largest beauty producer is currently distributing vast quantities of hand sanitizer;

 The production rate will increase greatly in the next few weeks to help support the French and European health authorities.

L’oreal is also offering assistance to small and medium-sized companies, which are facing the economic fallout from the COVID-19 pandemic. (WWD)

 

La Roche-Posay

WWD reports that L’Oréal’s brand La Roche-Posay 

will also provide hydro-alcoholic gel to hospitals, nursing homes and main partnering pharmacies throughout Europe. 

The brand is already giving bottles free to French pharmacies that are able to produce such gel in their own facilities.

LVMH

For the past 23 days, International Luxury Goods conglomerate has been producing hydroalcoholic gel aka hand sanitizers as a response to the shortage of the good in France and other parts of Europe.

 

LVMH |(Moët Hennessy Louis Vuitton) also paused on the production of luxury perfumes in order to procure face masks for health care workers…

 

LVMH has promised to honour this commitment for as long as necessary in connection with French health authorities

 

Proctor & Gamble 

P&G have suggested disinfection protocols on their pro site.

For businesses and public institutions

To follow in an effort to keep employees and customers safe.

P&G also created a virus killer called Microban which may not be proven to kill COVID-29 but has been tested and proven to kill certain strains of coronavirus.

Shea Moisture 

 

The brand is giving hope to women of colour entrepreneurs whose businesses have been affected by COVID-19

Via a $1 MILLION FUND.

Soap and Glory

The company will be donating 30,000 products

including body lotion, body wash and cleansing wipes

To NHS frontline staff and charities

supporting vulnerable people

as part of their continued effort to support the UK amidst the COVID-19 pandemic.

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