By Damilola Faustino
Bob Dylan has launched his own whiskey line, called Heaven’s Door. The star filed for a trademark on the term “bootleg whiskey” in 2015, which caught the eye of liquor entrepreneur Marc Bushala and led to the new collection.
The Heaven’s Door line includes three whiskeys-a straight rye, a straight bourbon, and double-barrelled whiskey.
In a statement, Dylan said: “We both [Dylan and Bushala] wanted to create a collection of American whiskeys that, in their own way, tell a story. I’ve been traveling for decades, and I’ve been able to try some of the best spirits that the world of whiskey has to offer. This is great whiskey.”
The label for the whiskeys features the silhouettes of wagon wheels and crows. Every year, a limited edition Bootleg Series will be released in ceramic bottles decorated with the musician’s oil and watercolour paintings.
Bushala said: “Dylan has these qualities that actually work well with a whiskey. He has great authenticity. He is a quintessential American. He does things the way he wants to do them. I think these are good attributes for a super-premium whiskey as well.”
He added: “For people who are surprised that he did a whiskey, I guess they don’t really know Dylan. People who know him expect him to do things they would never expect.”
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