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By Oluwatobi Opusunju

Following the controversy that was sparked by an H&M viral ad of a black child wearing a hoodie with the phrase ‘Coolest monkey in the jungle’, Rapper Diddy is reportedly making efforts to enlist him as a model for his own brand, Sean John.

diddy boy

This was revealed in a report by Metro UK, stating that the contract is worth $1m.

However, Diddy’s people are yet to comment on the authenticity of this.

“There’s no word yet if the lad has accepted, and Diddy’s people refused to comment when approached”, the report said.

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