As protests sweep the US and other countries around the world in response to the death of George Floyd, many brands have come out to make statements on racism and police brutality and to show their support for #BlackLivesMatter. One of the most powerful statement came from an unexpected brand, a brand that was probably a childhood fave for most people-Bratz Dolls.
On Sunday, Bratz shared their statement on Instagram, writing, “Our hearts break for George Floyd and the Black community. Bratz has always been and always will be about diversity and inclusivity. It is all of our responsibility to take a stand against racism, and we can’t call ourselves inclusive while staying silent about these social injustices right in front of us.”
They then shared a popular quote from Desmond Tutu (“If you are neutral in situations of injustice, you have chosen the side of the oppressor”) and encouraged their followers to sign the Justice for George Floyd petition.
People were floored at the fact that they were getting this message from a toy company instead of from political leaders. But others on Twitter were pointing out how Bratz was one of the first brands from their childhoods that they remember including diversity in their lines of dolls.
Bratz was the first toy brand I remember that really popularised black/minority ethnic dolls. They didn’t give the black dolls stereotypical plot lines either. They’ve been amazing for years! https://t.co/q9e25IhkIH
— Stef the Career Coach (@FLOTUK) May 31, 2020
Bratz dolls, which launched in 2001, initially hit the shelves with four diverse dolls: Jade, Sasha, Yasmin, and Cloe. While Bratz initially struggled to fit in, considering it was a Barbie world at that time, they soon became incredibly popular and even spun off into movies.
By: Dammy Eneli