Building any business isn’t easy but building a fashion business can be especially challenging in a market like Nigeria. Here, there is a lack of understanding of fashion and the lack of infrastructure or support but there are few things that can get you through this very turbulent process of navigating the complex world of fashion in Nigeria.
You would do you your self a great service to understand your strength and weakness. Understanding what you’re good at can save you a lot of time and money and help you strategies on how to move forward. Working with a trusted business partner could be an option and having a hands-on approach could also be for you- after all, the devil is in the detail and leaving no stone unturned whilst having a strong team who sear your vision can be of great help in building a successful business.
Staying true to your vision is essential but this is easier said than done. Make a list of your objects and goals and look at them every day. Let your team members read it every day until it sinks in and becomes second nature to you and your team.
We go back to the team as you are only as strong as your weak link. Do bonding exercises so you and the team are on the same page, employing staff who would communicate the essence of the brand. The power of the digital should not be under estimated make sure that you have a robust digital strategy from the very begin of your business.
There’s so many more tips but this is all I have for today- tune in later for more tips!
Written by Tokyo James