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they are in hot soup for pretending to stand with the black community.

Meanwhile they’ve been practising racism blatantly in every aspect of their business.

Last week, Blackout Tuesday occurred; if you’re not aware of what Black Tuesday is; this was initially a music industry day of solidarity for the Black Lives Matter movement which turned to a social media moment for the wider public.

One by one, designers and fashion labels joined in on the movement

some of which (of course) were Celine, YSL and Ferragamo.

The support they lent, seemed legit but now so many racist brands are being called out for being phoney and jumping on the anti-racist bandwagon for clout and to protect their sales.

What a shame!





Celine wrote in a statement on Instagram, adding the hashtag after


Saint Laurent/YSL

Saint Laurent shared three posts with the same caption,



It did not take long for celebrity stylist Jason Bolden to come for these pretentious brands and he did so by responding under their posts with a major call-out.

Following the murder of George Floyd, no black person is smiling when it comes to ensuring our voices are heard and we are handed our rights

“Wait really, u (SIC) guys don’t dress any black celebs unless they have a white stylist. FACTS.”

Diet Prada, the fashion watchdogs were quick to repost the exchange.

Being their usual extra selves, DP went ahead to break down the percentages of black models that have walked in the brand’s shows six shows since Hedi Slimane became the French fashion house’s creative, artistic and image director in 2018.


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Celebrity stylist @JasonBolden called out French luxury brand @Celine for performative #BlackLivesMatter solidarity. Bolden, who dresses some of Hollywood’s brightest Black talents like Cynthia Erivo, Taraji P Henson, Janet Mock, and Yara Shahidi, commented the LVMH-owned brand’s post, stating that they don’t dress Black celebrities unless they have a white stylist. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ @HediSlimane , Celine’s creative director and the man responsible for axing Phoebe Philo’s beloved É, has been a subject of conversation among the industry before for his apparent aversion to Black models. In case you didn’t know, we crunched some numbers for you from all his runway shows thus far: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Spring 2019: 6% (6 out of 96 exits) Fall 2019 Men’s: 8% (5 out of 66 exits) Fall 2019 Womenswear: 12% (7 out of 59 exits) Spring 2020 Menswear: 6% (3 out of 51 exits) Spring 2020 Womenswear: 9% (6 out of 64 exits) Fall 2020: 9% (10 out of 111 exits) • #blm #celine #lvmh #hedislimane

A post shared by Diet Prada ™ (@diet_prada) on

Salvatore Ferragamo

Italian fashion brand Salvatore Ferragamo also came under fire.

A pedestrian walks past a Salvatore Ferragamo store window, late 07 November 2017 in Frankfurt, Germany.Frankfurt economy, Frankfurt Am Main, Germany - 07 Nov 2017After posting a black square with the #BlackoutTuesday hashtag on their Instagram page;

they went on the subliminal pathway of ‘All Lives Matter’ still adding white people into the black struggle and the message black people have been tirelessly trying to pass across.

They did this by posting an image of hands and a quote from Nelson Mandela in its caption.

“Reaching for a more egalitarian future. Racism must end now. #BlackLivesMatter,” read the statement that followed.

Actor Tommy Dorfman responded by reposting the image on Dorfman’s IG story which, as usual, Diet Prada was quick to capture.

“I heard directly from their creative director (Pau Andrew) that they asked if, in photoshop, they could make a black model white”

The actor detailed numerous instances of alleged discrimination while working with the brand to cast models for and photograph its Viva shoe campaign for spring ’20, which featured actresses Kiersey Clemons, Camila Mendes, Paloma Elsesser and Olivia Sui.

When reached, Ferragamo had no comment.


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