The Polo Avenue has unveiled the first half of its two part Spring/Summer 2017 Campaign titled ‘PoloMuse’.
The collection is celebrating that which inspires their customers.
The visual story of Act 1 of the SS17 Campaign, sets the tone as a reflection of the brand’s spirit and the celebration of femininity as the ultimate form of sophistication.
A muse is a spirit or source that inspires an artist.
Having understood what muse is Polo says: “we can say that the polo avenue is that muse that has come to inspire the general public.”
Polo Avenue is a multi-brand specialty retailer that focuses on luxury leather goods, fashion accessories, shoes and fragrances.
“This campaign unveils the complex layers of Polo Avenue- timeless and playful, yet bold and unapologetically sexy,” says the Polo Avenue Executive Director, Jennifer Obayuwana.
The collection features sleek, feminine silhouettes, bold colors, and rich, sensuous accessories by Polo Avenue partners Gucci, Jimmy Choo, Les Petit Joueurs, No21, Gedebe, Roberto Cavalli, and Salvatore Ferragamo.
Written by Ugochi Obiajunwa