There has been emphasis on the importance of clean, fresh, unprocessed food and plenty of vegetables for decades. This will not be a new phenomena for Nigerians or even Africans because some how we pride ourselves on eating ‘organically’. Instead as time went by, things began to evolve into the unprocessed the world.
Clean eating was a term that emerged from a movement aimed at encouraging people to eat fresh, nutrient-rich food cooked from scratch (that is a Nigerian home on a daily basis). What clean eating truly describes is however less clear. The term started as natural and unprocessed and now it doesn’t mean that at all. it means diet and for some reason that only includes vegetables and fruit, maybe a little meat here and there.
It cannot be ignored that there are people who have become crazed about the need for a healthier lifestyle and this is very obvious right now on instagram. Bloggers and Instagram’s numerous fitness conscious stars have made it a point of call to put clean eating in our faces whether you like it or not. Clean eating has become not just a way of life but also a profession (and not a very cheap one).
The clean eaters movement has been criticized for having so much information to share about eating right, but not really having any real qualification. Most of the information is not evidence-based. Just because some are famous and look healthy automatically means that they have the right health related answer. Medical experts suggest that there is an industry of clean eating that is not science-based or healthy, but it is highly marketable and commercially driven.
There is no denying that we need to be a little health conscious but we have to face this with temperance. On some level, clean eating has turned into a fearful obsession. We should be very aware of the extremes and have in mind that not everything works for everyone. Sugar is bad for us but every once in a while but man, feel free to have a little bit of unhealthy so you don’t go crazy at the end of the day. Know what is best for you and stick to it.
image source: vogue.co.uk, theprojectheal.org, sobers.com, wshealthservices.nl