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The England Cricket Association have received a backlash from fans after the unveiling of their new shirt design and colours done by new partners New Balance.


In connection with the advertising campaign, every member of the English cricket team signed a letter informally addressed to the next player to make his Test debut for England.

However, the fans have frowned at the campaign, calling it a ‘sad marketing failure’ and the design a big flop.

The New balance deal will see the firm cough up more than $3.48m annually in what is believed to be a five-year deal.

Written by Chineze Ogugua