Written By Damilola Faustino
Nigerian pop star, D’banj has signed a global distribution deal with Priority Records.
The new deal will allow talented artistes in Africa that are subscribed to the Creative Reality Entertainment Arts and Music Digital Platform (C.
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R.E.A.M.) to now have access to global distribution through Capital Records, the parent company of Priority Records by DKM.
D’banj said about the deal: “I am so humbled! A dream that started on paper has finally come to fruition. Africa is the future of the world. A year ago, I launched a platform to help creative talents find their dreams across Nigeria. The platform was developed by Africans, for Africa, to showcase artists across the world. It is a testament to what I always say that content is the New Crude Oil.”
The deal comes just after the recent $130 million valuation of the one-year-old C.R.E.A.M. Platform by one of the World’s leading auditors, KPMG.
Priority Records is an American record label that changed the music industry by pioneering distribution deals with artist-run companies. It is known with many highly successful artists including Dr. Dre, Ice Cube, Master P, Jay-Z, and Snoop Dogg.