Written By Damilola Faustino
Nigerian pop star, D’banj has signed a global distribution deal with Priority Records.
The new deal will allow talented artistes in Africa that are subscribed to the Creative Reality Entertainment Arts and Music Digital Platform (C.R.E.A.M.) to now have access to global distribution through Capital Records, the parent company of Priority Records by DKM.
D’banj said about the deal: “I am so humbled! A dream that started on paper has finally come to fruition. Africa is the future of the world. A year ago, I launched a platform to help creative talents find their dreams across Nigeria. The platform was developed by Africans, for Africa, to showcase artists across the world. It is a testament to what I always say that content is the New Crude Oil.”
The deal comes just after the recent $130 million valuation of the one-year-old C.R.E.A.M. Platform by one of the World’s leading auditors, KPMG.
Priority Records is an American record label that changed the music industry by pioneering distribution deals with artist-run companies. It is known with many highly successful artists including Dr. Dre, Ice Cube, Master P, Jay-Z, and Snoop Dogg.