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The Recording Academy has selected Diddy as the Salute To Industry Icons honoree for the 2020 Pre-Grammy Gala, which is scheduled to take place on January 25. Sean “Diddy” Combs, the hip-hop mogul and pioneering, chart-topping rap artist, will be honored with the 2020 Grammy Salute to Industry Icons award during the annual pre-Grammys party next month.diddy

“For nearly three decades, Diddy has fused his boundless creativity and sharp entrepreneurial spirit to create timeless art and build brands and institutions that have shifted our global music culture,” Recording Academy president/CEO Deborah Dugan said in a press release.

She continued, “By bringing the music and lifestyle of East Coast Hip Hop to the masses, he was an early reminder of music’s unifying ability to flip our perceptions and broaden our connections to all corners of the world. Over the years, Diddy has persistently empowered other music creators and we’re honored to celebrate his culture-shaping impact at this year’s Pre-Grammy Gala.”

Combs seems to have the Midas Touch with hip-hop. His label Bad Boy has landed at least 70 albums on the Billboard 200 and more than 100 songs on the Hot 100. His empire spans clothing, beverages, philanthropic work, political activism, and film and TV assets, including the cable network Revolt that he launched in 2013.

As a recording artist, Combs bagged a string of hits (many under the moniker Puff Daddy), with five No. 1s on the Billboard Hot 100 and 15 top 10s.

Read also: Kanye West And Jay-Z Reunite At Diddy’s 50th Birthday Bash

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