Dna By Iconic Invanity Drops Spring/Summer 2018 Collection “Afro Neo-Plasticism”

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By Eromosele Patrick Eidusi

For Spring/Summer 2018, the pieces are colorful and energetic each taking a minimum of 6 weeks to create, with bold patterns, as always, more geometric than others but still maintaining a pretty, girly touch.

DNA by iconic Invanity

To hear her describe the inspiration behind the colours, cuts and patterns so that it all falls oh-so-lightly into an afro Neoplasticism theme is to understand what makes this collection totally stand out.

In 2012, Nancy Nwadire founded Iconic Invanity as a reflection of her African Heritage with luxury pieces that cater to the elite, Destiny decided to launch the DNA label to reach a wider audience as an affordable line with the same dedication to vibrant design and well-made clothing but a larger and youthful focus on everyday fashion.

For the Co-designer headed by 19-year old Destiny Nwadire of DNA by Iconic Invanity, who made her runway debut at Lagos Fashion Design Week in 2014, Destiny was inspired by the neoplasticism movement pioneered by the Dutch artist Mondrian that involve horizontal  and vertical lines as well as primary colours.

DNA by Iconic invanity

She has applied this to her design by creating minimalist pieces but also always keeping in line her African origins adding a touch of colour, embroidery and hand bead work, thus creating a hybrid Afro-neoplasticism movement.

This collection is the quintessential day to night range with jackets, skirts, tops and dresses for all occasions, looks can be dressed up or down depending on the taste of the consumer. It has fast become a favorite for leading Fashion ladies including Yummie Ogbebor, osas Ighodaro Ajibade and Uche Pedro.

The patterns are the most obvious element that makes this DNA by iconic Invanity collection out on its own. The clothes are not flirty, rather elegant and measured. And it is a rare pleasure to find younger designer who can translate such magnificence to the attraction of younger audience.

DNA by Iconic invanity

See the full lookbook in the slides above


Brand: @dna_byiconicinvanity

Photography: ASIKO | @Asiko_Artist

Artwork: Christopher Adeogun-Phillis |@chrizyap

Model: @liiissha

Makeup: @keishadesvinges

Accessories: @islacampbellmillinery

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