Drake and LeBron James are linking up to take their business relationship to greater heights. Drake has now come onboard as part owner and promoter of Lebron’s newly expanded digital platform, Uninterrupted Canada.
“Uninterrupted has been an incredible platform for athletes to tell their stories and connect with fans,” Drake said in a press statement. “I’m honored to partner with LeBron to bring Uninterrupted to Canada, a country that continuously supports innovation and creativity.”
James and his business manager Maverick Carter launched Uninterrupted in the United States in 2015. The sports media brand directly connects fans with athletes through content such as video shorts and features
James and Drake previously connected in 2017 as executive producers of Vince Carter’s The Carter Effect documentary.