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By Tunde Adediran

‘Kiki do you love me’, if you’ve been on the internet over the past few days, chances are you’ve seen that line on an Instagram post, a twitter quote or you’ve probably seen the #inmyfeelingschallenge with your favourite celebrities and influencers participating in the challenge.

Viral dance challenges are not new to the internet world. Over the past few years, it has become one of the tools of music promotion. Some viral dance challenges go viral (remember Rae Sremmurd’s #MannequinChallenge?) and some, well, just you and your friends rock to it.

Off the record breaking Scorpion album by Drake, In My Feelings is a love letter to “KiKi”, “KB” and the members of City Girls, Drake is pouring his heart out to Kiki and wondering if she still loves him. The track is produced by 40, TrapMoneyBenny and BlaqNmilD. The New Orleans bounce-inspired beat of the song gives it a certain bounce which makes the song very catchy.

The #InMyFeelingsChallenge appears to have originated with online personality and comedian The Shaggy Show and with the famous and not-so-famous people doing the dance moves, the song is well on its way to number 1. Tinashe, DJ Khaled, Odell Beckham Jr. and many others have definitely caught the bug and trust me you’ll soon be singing ‘Kiki do you love me’ in no time.

Here are some of our favourite #InMyFeelingsChallenge

 

Every day is a holiday when ur poppin 😜🍹❤️ …happy 4th!

A post shared by TINASHE (@tinashenow) on

Read also: Drake Confirms He Has A Son On New Album ‘Scorpion’

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