On this Entrepreneur of the week edition, we are spotlighting the Nigerian born Asamaige Ogaga, Creative director and head photographer at ASAMAIGE STUDIOS
I feel everyone should be a photographer! Taking pictures of people, places and things helps you see the world differently. In this age of many lies and many truths, it’s good to be able to capture your truth for yourself.
Asamaige (as he prefers to be called) is what I’d describe as a Scientist-Artist.
He studied Mechanical Engineering at Covenant University and is currently a published engineering researcher.
Asides from studying the sciences, Ogaga fell in love with art, particularly fashion photography while in University and has gone on to score major shoots with the biggest names in fashion.
I also do graphic design and set design as well.
We caught up with him to discuss his journey so far in the fashion field, his advice to budding entrepreneurs looking to follow his footsteps and his favourite images ever captured.
1. What inspired you to start photography and how did you find fashion photography to be your niche?
Asamaige: My first inspiration came from my Older Siblings. They were involved in Photography and graphic design. My University was very fashion-oriented, I’d take pictures of my friends with my iPad after Sunday service, they gingered me to get my first camera.
2. Despite working with your passion, being a ‘creative’ in Nigeria, is quite an uncertain path to take, how do you navigate the job search, etc?
Asamaige: Social media has been really instrumental in helping me navigate my photography, it has created a platform for people to see and connect with my work. Having friends and family that refer me to clients for Jobs is my biggest blessing.
3. These days anyone with a camera or an iPhone claims to be a photog, how do you personally perceive the increasing expansion of photographers in the last couple of years especially in Lagos and Nigeria as a whole?
Asamaige: I love it, I feel everyone should be a photographer. Taking pictures of people, places and things helps you see the world differently. In this age of many lies and many truths, it’s good to be able to capture your truth for yourself.
4. As a young artist how were you able to create a unique shooting style that you will be recognized by? And expand on this unique style of which once anyone sees the photo they know you took it.
Asamaige: I’ll give laziness and low funds the glory for this one. I didn’t own any equipment asides from my camera till my third year in Photography so I learned to improvise to achieve my desired results. I attribute my simplistic editing style to laziness
5. What has been your most challenging photo session, taking into consideration the whole experience I.e. the location, the collaborative team, and the brand you were working for?
Asamaige: My Shoot for A Nasty Boy magazine in 2017. Prior to this, I’d never worked with a creative director, I usually direct my shoots myself so that was a bit challenging for me.
6.Describe your style in three words
Asamaige: Honest, calm, and genuine.
7. Interesting! Could you talk us through your average OOTD (outfit of the Day)
Asamaige: I like to very comfortable so I’m a jeans, t-shirts and sandals guy.
8. Of all the images you’ve made so far in your career, which is your favorite, or which are your favourites, and why?
Asamaige: It’s a portrait of my friend Amelia. It’s just so interesting to look at. I styled her in a low back red dress, the way she posed with it felt magical in a way.
9. What, in your opinion, makes a good photo?
Asamaige: A good model makes the most difference. No matter how beautiful an idea is, if the model can’t interpret it, it’ll flop. Styling and lighting are also important factors for me.
10. Are there any other creative roles you fill?
Asamaige: I also do graphic design and set design as well.
11. What projects are you currently working on, anything exciting?
Asamaige: Nothing for now.
12.What can we expect from you in the future?
Asamaige: This year has taught me not to set anything in stone so I don’t really have any rigid expectations I just want to work with a lot more fashion brands.
13. What is the one piece of advice you have for anyone planning to venture into this field?
Asamaige: Trust your eyes. Don’t compare your work with another person’s work. Always seek growth.
For more on ASAMAIGE’s work click here
And to book a studio session, follow EVERY NOUN
By: Joan K. Vincent-Otiono