A password will be e-mailed to you.

Share This Post!

On this week’s edition of Entrepreneur of the week, we are celebrating The Style Infidel

As we count down to the upcoming virtual Lagos Fashion Week,

who better to spotlight for his laudable efforts in uplifting the business of fashion in Africa,

than the ever so dapper head stylist and CEO of Style Infidel Studios.

You can’t scan a fashion website, Instagram or even Snapchat without seeing The Style Infidel’s work.

Born Tosin Ogundadegbe, the Ibadan-native studied at the London’s most famous fashion college Saint Martins, achieving a fashion degree at the highest level and has since worked with some of the most famous fashion designers in the world

Fast forward to 2020, The Style infidel is currently outfitting the most-photographed celebrities in Africa and consulting for the most sought after fashion labels locally and in the diaspora.

To find out how he achieved all his accolades, whilst effortlessly securing first place

on the best dressed male list; ACCELERATE TV went to the source himself.

Scroll through to learn how Sex And The City shaped Tosin’s drive to build a styling empire,

the secrets no one tells entrepreneurs on how to grow a brand’s reputation and clientele

and lastly, his vision for the Nigerian fashion industry with regards worldwide domination.

1. How did your interest in fashion start and at what point did you focus on Editorial styling as your niche?

The Style Infidel : It started in 2009 after watching two episodes of sex and the city . The styling was quite adventurous and it sorta tickled my fancy and curiosity . I started out as an editorial stylist with my first portfolio shoot and my first experience of a Fashion Gathering at the Arise Magazine Fashion Week . Editorial styling is Fantasy as it allows you into the world of the unreal and endless possibilities.

2. I love the name Style Infidel, it’s super catchy…How did it come about?

The Style Infidel: It was from a scene in sex and the city 2 where Carrie Bradshaw went shopping with Samatha Jones and the boutique attendant asked her what she’s been upto and if she still contributes at Vogue and her response was “I’ve been cheating on Fashion with Furniture “, that In a way is Infidelity which kinda resonated with my existence and how I cheat on trends. So I thought TheStyleInfideL, the one who cheats on Style.

3. Tell us more about the Style Infidel Studios…How did you grow your brand’s reputation and clientele?

TSI: The question to the How is Time , Honing my skill , Humility and Knowing how to treat my clients right . TheStyleInfidelStudios is a concierge that offers a range of services in fashion . From consulting to Styling which is our core service.

4. Out of all your image consulting work for personal clients, working with designer brands and working with celebrities… talk us through some of your interesting clients so far and what styling them was like?

TSI: With each client comes a different experience and with each experience comes the opportunity to learn And be better at one’s craftsmanship and delivery . One of most remarkable moments would be We styling the iconic Rita Dominic to the AMVCA In 2018 and also every year I’ve had to work as Head Stylist at the GTBank Fashion Weekend .

There is always a moodboard . After this Vision board gets created then options of illustrations come in from the different designers you have pinned to your board for the clients approval . Most times we always have a plethora of choices to work with .So we need a dress , but it is important to have an option or two should things go south . The client approves , we swing into action with production. Then comes to fittings and the second fitting and may be a the third fitting .

From there we can decide what outfit fits best, what garment photographs better and which garment has more presence . We do a dry run through with accessories and a photographer just so we know how the garments come to life in pictures . We make a final decision with the client and voila that’s the magic you see on the carpet . It’s always so frigging stressful but always worth it knowing that we love what we do.

5. Who is one individual/brand/celebrity you would really love to style and why?

TSI: To be honest the beauty of this job is being aware of the power that’s embedded in you knowing you can wand your way to transforming a fashion reject to a style icon . I love to work with the ones that never get on the best dressed list , that’s how your work shines through.

6. You never fail to mention your roots in Ibadan and your family background, how did that affect your journey to becoming the Style infidel?

TSI: Ibadan is such a peaceful city I must say that has greatly influenced my approach to life and how I deal with issues . I grew up in a close knit family with Exquisite taste. I was raised on pure love and certain values which i still uphold till this very moment were instilled in me and these set of values have over the years helped shape me into who I am today and how I relate with the rest of the universe. One of the biggest lessons is learning to give respect to others.

7. From t-shirts and flip flops to becoming a style god usually featured on the best dressed lists, describe your go to style…

TSI: I’m really laughing out loud . My go to style would be anything that screams conversation starter, different , anti-norm, power and quirky .

8. As a Business OF Fashion (BOF) member you’re quite vocal when it comes to the fashion industry, what is your take on fashion and inclusivity? Is there hope for change?

TSI: There is hope for Change and yes Change is here but its always going to be a battle of Choice versus Change , which i must admit is quite an individual thing. We need to do better as humans in fashion (myself inclusive ) and fight for Inclusion by kicking out any form of nepotism .

9. What steps do you think the fashion industry in Nigeria needs to take, in order to make its designs and style global?

TSI: While it is very okay to design for your environment with immediate consumption as that is what keeps a business running, We have brilliant designers who are originals in every sense of the word and with their design aesthetic give a global perspective to garment creation and buying interest across Africa . The likes of Bridget Awosika , Lisa Folawiyo, Ejiro Amos Tafiri, Meena, Kenneth Ize, Tzar, Orange Culture ,Wangerayu , Maxivive, WUMAN , Weizdhurm Franklyn just to mention a few.

Learning and Understanding your craft plus honing your skills as a designer is one of the best ways to not only build your brand but engage a global market space

10. What advice do you have for anyone wishing to venture into editorial styling?

TSI: Start doing . But more importantly Dream. Editorial styling like I said earlier is being able to fantasize about the garment being beyond the lush fabric , the design and what’s hanging on a rack.

11. What do you envision for the future of STYLE INFIDEL STUDIOS/ The style Infidel?

TSI: The business outliving me with a new Creative Head would be a dream come true . I would always be involved in fashion , teaching and consulting may be . But like I always say, Never say Never.

The Style Infidel continues to inspire innovation, increased quality of enterprise operations and expansion of opportunities in the business of fashion.

His most recent feat is the first ever illustrative digital fashion magazine he recently introduced to open up the business of fashion in Africa to the world.

Link below for more information.

View this post on Instagram

FASHIONED IN AFRICA Celebrating the Rise and Rise of African Fashion . (Kindly Follow @fashionedinafrica ) I am excited to Announce to You Our First Illustrative/Virtual Magazine that’s aimed at Celebrating and Exploring the Beauty and Depth of African Fashion With Mindblowing Illustrative Editorials. On the team are my co-creators @li.kwo (who did an amazing work creating this First Issue with Me) @hubrisworld @pat_ada_eze @qoqaine @illustrationsbyjessicajames The First Issue We take a dive into the world of @lagosfashionweekofficial and how its platform for Bourgeoning designers has birth some of the brightest minds (aesthetic and business) in the fashion industry for the past 10years . @maxivive @ejiroamostafiri @kennethize @sisiano @weizdhurmfranklyn @iamisigo @meenaofficial @thewumanbrand @orangecultureng @emmykasbit Also a big Thank you to my manager @bolajofawehinmi , fashion expert, @onyinyefafiobi and my friends @yemiolowu and @matiugordon for guiding us through this debut. Illustrations by @li.kwo Styling and Direction by TheStyleInfidel for @thestyleinfidelstudios #fashionedinafrica #africa #africanfashion #thestyleinfidel #thestyleinfidelstudios #illustration #digital #lagosfashionweek #fashion #menswear #womenswear

A post shared by Oluwatosin Ogundadegbe (@thestyleinfidel) on

See More: The Style Infidel Studios Presents First Ever Illustrative Virtual Magazine

 By: Joan K. Vincent-Otiono

Share This Post!