Deciding on a foundation formula can be pretty tricky and as usual, Each makeup brand is out here trying to make your life easier – one beauty solution at a time. Shade selection is a real pain point for many of our beauty queens and when we heard there was a beauty technology to solve this, we jumped at the chance to share it with you guys.
Estee Lauder’s iMatch is a new innovative system that solves the problems of finding the right shade of foundation. Made up of two tools, the iMatch Shade Finder and the iMatch Makeup Finder, it quickly identifies your skin tone and the perfect foundation for you.
While the Shade Finder determines the intensity and undertone of your skin using a level between 1 and 5 of warm, neutral and cool, the Makeup Finder locates the perfect foundation formula. By taking into consideration your skin type, what benefit you want from your foundation, the amount of coverage you’d prefer and the finish with the Makeup Finder, alongside the Shade Finder, you are left with a specific foundation, which will fulfil all your requirements.
By: Dammy Eneli