Written By Ugochi Obiajunwa
FASHPA has ushered in a new campaign to celebrate the launch of its new diffusion line MEL and authenticity through individual style.
The new line consists of a range of RTW (ready to wear) linen tops, sport style trousers, silk tops, cotton shirt dresses and also some lovely gowns to roll with.
According to Fashpa the brand’s creative director:
“Mel is an acronym for (Making Everyone Luxury) is the completely new high street line by the Fashpa design team. Mel is a fun, girly wearable collection that also captures the chic minimalist energy of Fashpa targeted at a style conscious customer, who is strong, fierce, soft, feminine, and embraces her inner beauty. The debut collection consists of a range of Ready to Wear fashion staples with the signature Fashpa focus on Fit, Fabric and Finish.”
Deto Tejuoso, Dodos Uvieghara, and Toyin Jolapamo were the MUSE for this campaign.
Slide through the gallery above for the rest of the collection.
Brand: Fashpa @Melbyfashpa
Photographer: Ademola Odunsami |@mr_laah
Models: Deto Tejuoso, Dodos Uvieghara, and Toyin Jolapamo
Makeup: Fashpa Style Lab
Creative Direction: The September Agency