By Damilola Faustino
FIFA has revealed the official match ball for the 2018 World Cup in Russia which it tags ‘The Telstar 18’.
The name of the original Telstar came from its status as the “star of television”. The first ball to be decorated with black panels, the pattern was designed to stand out on black-and-white TVs and changed football design forever.
Telstar 18 features a brand new carcass, high technology and sustainable elements such as recycled packaging. It also includes an embedded NFC chip, which enables consumers to interact with the ball using a smartphone.
Commenting on the effectiveness of the ball, Lionel Messi: “I was lucky enough to get to know this ball a bit earlier and I managed to have a try with it. I like all of it: the new design, the colours, everything.”
According to FIFA, the ball evokes unforgettable memories of the 1970 FIFA World Cup and of legends like Pelé, Gerd Müller, Giacinto Facchetti, Pedro Rocha and Bobby Moore – and will feed the dreams of those who will play for football’s most coveted prize in Russia next year.
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