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Your small business’s online presence includes so many different elements: a website, social media profiles, and even video. Every company’s presence may look a bit different.

But developing that presence takes time and careful planning. If you’re trying to create a successful online presence for your SME, read these tips from members of the online small business community.

online presence

Establish a content creation process

Content marketing isn’t a one-time marketing task. You need to continually produce new posts, videos, or forms of media in order to really notice a difference. So you need a process to stay on track.

Communicate using video tools

Your business’s online presence isn’t just about your website and social media. You can also communicate with clients, partners, and team members using video.

Set up a Facebook Business Page that attracts potential customers

Aside from your business website, a Facebook page may be the most important for your online presence that your company uses to reach customers.

Adopt a simple brand identity

Whether you’re creating a website or designing other marketing materials for your business, you need a brand identity that customers can easily recognize across platforms.

Don’t ignore SEO website design

Your web design isn’t just about creating an aesthetically pleasing hub for your business on the web. It’s also about bringing in customers through search engines. This can make a big difference for your business.

Damilola Faustino

See also: Five Ways to Ensure That Business is Not Disrupted by Coronavirus

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