Burna Boy is currently the hot topic on social media and all this is because of Coachella. So, backstory…Coachella released the list of headliners and performers for its 2019 edition and in usual Coachella fashion, the list had the headliners in bigger fonts and the regular performers in smaller fonts.This made Burna feel some type of way and he took to social media and expressed his feeling in a now deleted post. The post read: @coachella I really appreciate you. But don’t appreciate the way my name is written so small in your bill. I am an AFRICAN GIANT and will not be reduced to whatever that tiny writing means. Fix tings quick please.
So, does Burna Boy deserve a big Coachella font? The short answer is No! Big fonts are reserved for headliners and doesn’t have anything to do with ‘African Giants’. It’s simply a numbers game most of the time and Coachella uses social media presence, record sales and music that is currently popular at that time to determine who performs at their concert. Does Burna have bigger numbers or is more popular than Ariana Grande and Childish Gambino? Obviously Not!In fact, taking a closer look at the artists on Burna’s line and the same font as him, he has the least number. Even lower than Mr Eazi. I use Spotify as my point of reference because they curate their monthly listeners and plays are hard to buy on the music streaming app.
Dermot Kennedy 3,459,997
Mr Eazi 2,684,405
Sabrina Claudio 2,334,979
Jon Hopkins 1,666,478
Burna Boy 893,409
While what Burna is doing could be seen as a step in the right direction, it is actually however a meaningless one. Because you have ‘low’ numbers this year doesn’t mean you won’t be a bigger artist tomorrow. If you look at the other Coachella performers in the past, some artists have gone from having lower fonts to become headliners with the big fonts.
Burna has only one job now and the job is to deliver a stellar performance to the Coachella audience and build a new and bigger fan base for himself and hopefully the numbers and and the record sales grow and Burna boy moves up a font.