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To mark it’s 50 years anniversary, Irish retail fashion brand Primark has unveiled Guinean model and beauty blogger Aysha Sow as the new face for the brand.

aysha sow

Aysha is featured alongside other social media influencers at the campaign aimed at promoting women empowerment and diversity in fashion.

The model took to Instagram to announce the endorsement, expressing her gratitude.

“You guys I still can’t believe my face is all over @primarkstores in the US! I am so grateful to represent for women who look like me and to be working with a brand like @primark who values all different kinds of women.”

See video below:

By Sarah Oyedo

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