There’s a new shopping platform in town and it’s called E DEY SHOP
WHAT IS E DEY SHOP?
E-Dey shop is a Nigerian owned digital marketplace that connects fashion labels with millennial shoppers. The Nigerian owned company aims to stock a minimum of 10 SKUs from all over the nation, thereby uniting all 36 states and will also enable nationwide clothing delivery.
WHO IS E DEY SHOP looking for?
E DEY has a multi-sided business model, with two interdependent customer segments that are both needed in order to operate:
- Consumers – Individuals who want to buy the latest fashions online.
E Dey targets its offerings at trend lovers; Uni students, Nysc students, Newlyweds, Working individuals, high street fashion lovers, etc.
- Fashion Companies – Vendors that produce fashions and need buyers.
Vendors benefit from having a well thought out, entertaining website to showcase their items.
Despite it’s benefits, business owners need to do more than have an IG page when it comes to shopping portals.
All third party vendors have something in common, their outfits are quality and set fashion trends.
(Expect pieces such as loungewear, going out dresses, casuals, office wear, vintage items, accessories, shoes, etc)
I’m particularly excited about the scalability of the website. Not many Nigerian e-commerce portals stock quality marketable clothing pieces that fall under certain categories such as Petite, Plus Size, Tall, Maternity, etc. The addition of this to the website will set it apart completely from competitors and change the face of online shopping in Nigeria.
Why Should You Be Excited To Shop Via E DEY?
There are loyalty and reward programs for shopping on the platform that allows customers to accrue points with each purchase towards discounts.
e.g. spend 50,000 in one month and recoup N2500
Also, there is a lifestyle segment that creates campaigns and video content that serves style tips, tricks, and tutorials to help you take things further than just a buying experience.
Vendors and buyers alike, click here to be notified once the website is live!
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By: Joan K. Vincent-Otiono