By Oluwatoyin Adeleye
So you know how they describe advertising as an impersonal medium of communication, well, advertising is about to become much more personal, thanks to Drivertise.
Drivertise is a social enterprise that provides cost effective channel of advertising for brands by pairing them with everyday car users that want to earn extra income by using their car as a medium of advertising.
Drivertise basically uses your car to advertise, so you, the car owner makes money, the brand advertising achieves their purpose and everyone is smiling to the bank.
The idea was conceived when petroleum subsidy payment was stopped by the federal government last year which made a lot of people stop using their private cars to work due to increase in petroleum.
With Drivertise, people can convert their cars into moving billboards and earn extra income.
After several months of research and planning, Faniran Gbolahan and Onayemi Damilare launched the company in April 2017.
We are positioning the company to help SMEs reach their consumers through a new channel, thereby boosting their revenue generation chances.
Some of our value added service include, selection of Drivertisers based on location, Analytics platform to check daily movement of Drivertisers and Flock campaign, which is a convoy of cars carrying same brand campaign.
So far we have over 150 Drivertisers already signed on and 4 brands use our platform for their brand campaign. We believe our model is not only helpful to brands and Drivertisers, but also to the government, as they will be generating more revenue through this medium.