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By Damilola Faustino

Instagram Stories are fun. Although the filters and effects can feel more like a novelty than anything else, there are great benefits to using them strategically, so to help you get your mind around why you need them, we’re highlighting top reasons why you should use Instagram Stories:


Instagram stories are discoverable

Discoverable means that people who don’t follow you can see your posts too!
Your stories last for 24hrs, however, it’s not only those who follow you who will see them, in fact, they’re discoverable so, in the same way, you might see accounts you’re not used to in your stories feed, other users will see yours!

You can add the hashtag for more visibility

If you haven’t noticed it yet, you can now add hashtags to your IG stories!
When someone is searching through a hashtag, your Instagram stories with that hashtag appear at the top of the feed, making you even more discoverable!

Include an outbound link

If you have more than 10,000+ followers, there’s a ‘swipe up’ option inside your Instagram Stories to include an outbound link. Note that this link feature is only for those with 10,000+ followers and above.

Grow your community 

Tagging other users in your Instagram Stories makes them feel valued, strengthens your relationships and even starts new ones!

Helps create brand awareness

With Instagrams algorithms regularly changing, and regular tweaks to who appears in your newsfeed, some users have noticed their engagement rates have dropped. The best part of Instagram Stories is that if you’re continually engaging with your audience, you now have the opportunity to be seen more often. This is good for your business.

Hide your own Instagram Stories

For some reason, you might have a persons and competitors following you, and you do not want them to see your stories. So while you’re setting up your Instagram Stories, you can choose to hide them from particular users.

200M daily active users

Every day, over 200 million people use Instagram Stories. That’s now more than SnapChat – making it one of the fastest growing platforms. What does this mean for you? There are a lot of people using the platform. Hence, do not hesitate to take advantage of it.

Read also: 4 Hacks To Make Your Phone Fashionable

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