By Eromosele Patrick Eidusi
The seventh edition of the Heineken Lagos Fashion and Design week kicked off with the Fashion Focus talks from the 7th to 11th of August 2017.
The Fashion Focus event tagged – “From Passion to profit” was geared towards opening the minds of aspiring creatives in the fashion industry and those alike, whilst creating a space to network with like minds and influencers.
The talks were hosted in Enugu, Abuja, Port Harcourt and Lagos.
Speaking on the theme were top influencers in the fashion and lifestyle industry such as Eku Edewor, Ezinne Chinkata, George Okoro, Kelechi Amadi Obi, Ink Eze, Omoyemi Akerele, Tsemaye Binite, Yummie Ogbebor, and Zara Odu who shared personal experiences on how to convert passion into a sustainable business that adds value.
Speaking on how to build a business beyond creativity in Enugu, Omoyemi Akerele, Founder #HLFDW, emphasized the importance of being deliberate and international as part of a strategy for building a visible, desirable and profitable business, whilst Ezinne Chinkata, Fashion Consultant expressed the need for constant training in order to attain excellence.
In Abuja and Port Harcourt, there was an underlining sub-theme of vision and identity. Speakers, discussed how to be successful in business through authenticity and passion.
At the Lagos edition, Ink Eze, founder of Asoebi Bella stated: “whether you have a business or a 9-5 job, work hard to stand out”.
Attendees from this year’s edition were thrilled to gain more insight into alternative ways of making their passion more profitable to them. They expressed sincere gratitude to have been part of the talks and are already looking forward to the next edition.
Ada of Adaz fabrics, who attended the talk in Enugu said, “The talks were indeed well curated as it gave us tools and pointers as creatives in the fashion industry. We talked about identity gaps/voids to fill, challenges in the creative industry and how to overcome them. I was so grateful to be part of it.”
View photos of the just-concluded Fashion Focus Talks in the slides above.
Photo credit: HLFDW Fashion Focus