By Tunde Adediran
Dear upcoming Nigerian artist, while there are no hard and fast rules to becoming a successful artiste, hard work, staying focused and having a plan is always a good route to take. Here are some basic tips you should follow to ensure that all the hard work you put in the studio pays off.
Know Yourself And Your Audience
‘To thine own self be true’, the saying goes. Know your strengths and focus on them, the truth is that not every one is going to become a superstar but that doesn’t mean you can’t make a career in the music industry. You don’t necessarily have to have the best voice to make it (Davido we see you). Davido understands his audience and gives them the type of music they want. What he doesn’t have in a good voice, he has in a good team who understands the importance of songwriting and hard work. Same thing with an artist like Brymo, he doesn’t have the numbers but he makes amazing music and understands his audience.
Sorry to bust your bubble, you are not going to blow in a day, you are not going to go viral. The truth is it’s going to take a lot of hard work and patience. Some artists get it right from the first single and some don’t. You don’t have to get it right with the first single or the first album. Build a momentum, build a fan base and grow from there. Have a plan and stick to it, be open to new ideas, be open to criticism and grow from there. For example, all you may know about Ed Sheeran is that he is a platinum selling musician with 3 albums, but do you know he has been putting in work since 2005 and has 14 EP’s.
Have A Team
As the popular Nigeria saying goes, ‘don’t tight the world to your chest’. If you think you can do it alone, I have bad news for you, you can’t. You need a team of trustworthy people to make it far in the music industry. There is no successful artist that has done it alone. You need a good lawyer to help you negotiate and go through your contracts, you need a good manager to help you make the smartest decision, a good producer to take your sound to the next level, video-graphers to help you make your brand visible. Surround yourself with highly motivated people and see how far you’ll go.
Use Social Media
As an artist, you want maximum exposure for your work, and we know social media is the number one way of getting out your product in front of people. You don’t have to be all the social media sites but whichever popular one you choose, try and master it. Social media is a big marketing tool if used effectively it could help you build a brand and build a massive fan base By having a good looking brand on 1-2 social platforms your engagement and followers increase. And in this era where everything is social media number, it could translate to cashing out easy for you.
Have you ever stumbled upon an artist and then you google the person and nothing pops up? Annoying right? In 2018, some Nigerian artists don’t even have a website or a Wikipedia page. It doesn’t cost anything to have a website nowadays in fact having a good website can be everything because you’ll be able to track everyone who views your website and determine how they got to your website, their age, location, and so much more and market your music appropriately.