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Unless you’re actually in sales, the very concept of selling yourself during a job interview can be daunting. You don’t want to sound arrogant or corny, or worse, desperate. But learning how to self-promote in a convincing manner is what the job interview is all about.

The good news is you can learn how to confidently talk about yourself—specifically your skills, knowledge, and career achievements—with a little effort. These tips can help you sell yourself in on a job offer.

job interview

Look the part

Many hiring managers will form their first impression of you based on what you’re wearing. Granted, the right interview attire depends on the company and the culture of the organization. You want to dress up one notch above what the employees are wearing. In addition, you need to physically project confidence. Your body language has to reinforce what you’re selling.

Tailor your elevator pitch

You should have a 30- to 60-second self-introduction prepared in advance, but this elevator pitch has to be customized to the job you’re interviewing for. You can’t create a single elevator pitch that will work for every audience. You have to be speaking to the pain points of the company. After all, your goal is to present yourself as the solution to their problems. Look closely at the job posting to assess the company’s needs and the job responsibilities, and then tweak your pitch accordingly.

Prepare meaningful anecdotes

No matter what industry you’re in, you can expect to be asked behavioral job interview questions. Essentially, these questions require you to come up with examples from your past work experiences—for example, “Tell me about a time when you suffered a setback,” or, “Tell me about a time when you had to deal with a difficult co-worker.” Unfortunately, this is where a lot of job seekers stumble. To craft a compelling anecdote, use real feedback to highlight your contributions. Talk about how your former boss still raves about you on that project to his colleagues and how your project is still in place, years later.

Ask unique questions

The secret to distinguishing yourself from other job candidates is simple: Ask good questions that offer value. These pointed, yet uncommon questions mark you as an in-depth, curious, persistent researcher. Make sure at least one of your questions expresses interest in what the company is currently working on and then tactfully weigh in.

Always quantify your achievements

The truth is metrics sell, which is why it’s important to use hard numbers when describing your accomplishments. So, instead of saying, “I led a successful project,” say, “The project I led reduced costs by 35%, shaved four days off from start to finish, and landed us seven huge new clients in the first 10 days”. Also, avoid using empty clichés, like saying that you’re a “team player” or “hard worker.”

Say the right things

If you’re not especially comfortable talking about yourself, the job interview is going to feel much more awkward than it really needs to be. The key to finding your rhythm? Practice.

By Damilola Faustino

Read also: How To Get A Job Via LinkedIn

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