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IAMISIGO Injects Colour Into A Gloomy World

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IAMISIGO is using their AW20 collection to inject colour into a gloomy world riddled by the pandemic.

Founded in 2009 by Bubu Ogisi, IAMISIGO is a fashion label that comprises her surname, OGISI spelt backwards and is based between Nigeria, Ghana and France.

The new IAMISIGO collection is themed ‘Chasing Evil’ and is truly an ode to Africa.

Centred around the exploitation of Congo and Africa as a whole, through research in Bukavu and Kinshasa, IAMISIGO remains in touch with historical stories and creates walking pieces of art and the new collection is no different.

IAMISIGO intentionally employed a burst of flaming orange, yellow and red tones to channel a sense of comfort to the viewer of the editorial.

Since we’re all up to date on how colour and style can affect one’s moods

See Here If You’re Not: Wear Away Depression Today By Switching Up Your Outfits

An isolated model, splashed with bursts of colour and placed in the great outdoors was tapped to execute this feat.


Bubu took to Instagram to give a backstory about the collection;

This collection explores the exploitation of Congo and Africa as a whole through research in Bukavu and Kinshasa by working closely with war victims and understanding how a country so strong and rich (3 times the size of Nigeria and 3 times richer in natural resources), seeks to overcome issues of post-war trauma, post-colonial exploitation as well as neo-colonialism through fashion in particular.

Through indigenous spirituality, we discover a connecting link with the Congolese mystical idol Nkisi Nkondi, an aggressive fetish figurine commonly used to affirm oaths and to protect communities from evildoers and enemies.
We find the only way to “chasing evil” is through unity across borders and in the works of our hands. Thereby examining, the act of placing particular importance in physical appearance or dressing up as an act or form of protection and in essence a fetish.

Colours and forms highlight the popular Congolese Sapeur sub-culture, sape gotten from french slang “to dress up” alternatively meaning Society of Ambiance and Elegant people, beginning at the start of the slave trade, where colonizers would pay slaves with clothes as opposed to money. a society dominated by men.

Demonstrated by creating textured surfaces referencing Congolese raffia clothes in interrupting expected lines, by weaving dried Palm leaf raffia from Congo and Nigeria and unbleached cotton from Uganda, as well as weaving acrylic dyed yarn and unbleached cotton, all handwoven in Kenya, establishing juxtapositions of sharply differing units and abrupt shifts of forms, with dyed recycled cotton and deconstructed recycled garments.
Bags were made from Banana raffia from Madagascar and shoes from dyed vegan leopard skin made in Nigeria.


Bubu collaborated with Kenyan jewellery designer, Brian Kivuti, using camel bone and recycled

silver, creating a range of dual-functional rings earrings and brooches.


model @nyiethgabbie
styling @sunnydolat
makeup @jamiekimani
photo @themaganga
jewellery in collaboration with @brian.kivuti


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