TV Host, News Anchor, and Philanthropist, Idia Aisien, has been tapped as one of the faces for Lancome’s new fragrance, La Vie En Rose.
She joins other fashion and beauty personalities for the My Shade My Power Campaign; Betty Irabor, Powede Awujo, Michelle Dede, Sharon Ooja, Idia Aisien, Dodos Uvieghara, Ezinne Alfa, Tomike Adeoyo, Shaffy Bello among others.
Speaking about this milestone, Idia says:
“Being welcomed into the Lancome family is a dream come true! I strongly identify with the brand’s ethos of individuality and excellence in all its endeavours. These are qualities that I consciously try to apply to projects I take on in my everyday life.
“During its over 78 years of success, Lancôme has become the # 1 brand in the luxury cosmetics market. I am proud to be associated with such a successful enterprise.”
By Sarah Oyedo