Ghana is really striving hard to raise its standards and global outlook and one of the ways it is doing that is by focusing on its tourism sector.
To this effect, the country recently held a series of events, chaired by the President, Nana Akufo-Addo, attracting top shots in the Entertainment industry, like Naomi Campbell, Mike Hill, Idris Elba Luvvie Ajayi to the African country.
The Ghanaian President’s plan is to boost tourism and diversify the country’s economy through reaching out to its diaspora, while guests took part in conferences, festivities and trips across the country to discover its unique and sobering heritage.
The primary purpose of the festival was to forge closer ties between Ghana, the African continent and those of African descent living elsewhere.
The country recently unveiled a 15-year-long tourism plan that seeks to increase the annual number of tourists to Ghana from one million to eight million per year by 2027.
Ghana’s travel industry is projected to raise $8.3 billion a year by 2027, plus associated benefits, according to the CNN.
So when some of the most well-known faces from the African diaspora arrived for a recent vacation in Accra, Ghana, it was not just another gathering of famous people, but a strategic one.
President Akufo-Addo’s Year of Return announcement pointed to Ghana’s tragic legacy as a reason for diaspora descendants to return and learn about this chapter of history.
It’s 400 years since the first African slaves were taken from countries like Ghana to mainland America, marking the start of the trans-Atlantic slave trade route. This timing is based on the first recorded landing of a ship carrying Africans in Virginia in August 1619.
An estimated 75% of slave dungeons on the west coast of Africa were in Ghana — millions of people were taken and transported on ships that departed from Ghanaian ports.
The celebrities who attended the Full Circle Festival were taken on guided tours of the slave dungeons.