Issa Rae, Insecure creator has co-founded a new music label called Raedio. Rae and her label have now partnered with Atlantic Records. The label will kick off with the release of the single “Kinda Love” by Haitian-American singer-rapper TeaMarrr.
— Issa Rae (@IssaRae) October 18, 2019
“Music has always been an essential part of every project I do and working with emerging talent is a personal passion,” Issa Rae said in a press release. “Raedio allows me to continue that work within the music industry and audio entertainment space. The Atlantic Records team are innovators in terms of shifting and shaping culture. I’m excited to join forces with them to discover new artists.”
“Issa Rae is a next-level, future-thinking creative force who’s been breaking down cultural barriers and conquering one field after another. She’s made music a central character in her artistic evolution, and now she’s brought all that amazing passion, inspiration, and taste to the formation of Raedio. We’re thrilled to be partnering with Issa and her team on this exciting new venture, and TeaMarrr is the perfect artist to launch with.” added Atlantic chairman & COO Julie Greenwald
TeaMarrr came to Rae’s attention with her 2018 single “One Job,” which racked up over 1.2 million streams.