Jay-Z has announced his first marijuana line called Monogram, which will be released by Caliva, the California weed company he joined as chief brand strategist last July.
With care pic.twitter.com/mCoNYkZ9nn
— MONOGRAM (@monogramcompany) October 23, 2020
Monogram seeks to “redefine what cannabis means to consumers today” through “careful strain selection, meticulous cultivation practices and uncompromising quality,” according to a press release.
To help promote MONOGRAM, Jay-Z debuted a new Tidal playlist, “Monogram: Sounds From The Grow Room,” including tracks like Fela Kuti’s “Expensive Shit” and Peter Tosh’s “Legalize It.”
Find out more about MONOGRAM at the brand’s website and official Instagram. Jay-Z isn’t the only hip-hop artist to have entered the weed business: Snoop Dogg, 2 Chainz and Wiz Khalifa all have their own strains.