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The NFL has partnered with Jay-Z and Roc Nation, according to The New York Times. The partnership deal will reportedly find Jay-Z and the Roc in the role of the NFL’s brand-new “live music entertainment strategist.jay z nflThe partnership will see Roc Nation assist in the league’s key events like the Super Bowl halftime show, while also creating podcasts, visual albums, and organizing separate events and concerts. “The N.F.L. has a great big platform, and it has to be all-inclusive,” Jay-Z told The Times. “They were willing to do some things, to make some changes, that we can do some good.”

The Brooklyn mogul has been critical of the NFL in the past, notably rapping on Everything Is Love single “Apeshit,” “I said no to the Super Bowl/ You need me, I don’t need you.”

The new deal is also set to boost the NFL’s Inspire Change initiative, which focuses on education and economic advancement, police and community relations, and criminal justice reform. “We don’t want people to come in and necessarily agree with us; we want people to come in and tell us what we can do better,” NFL commissioner, Roger Goodell said in a statement. “I think that’s a core element of our relationship between the two organizations, and with Jay and I personally.”

Read also: Jay-Z To Produce New Netflix Movie ‘The Harder They Fall

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