JTO Fashion has shown us the real beauty of gele in a new photo shoot.
Temi Otedola, is the creative director of JTO Fashion teams up with photographer Bernard Okulaja for this ‘head wrap photoshoot’.
In Nigeria a head tie is called a gele — that’s the word used by the Yoruba, one of the country’s many ethnic groups.
An artfully folded gele is part of everyday wear and for special occasions like weddings. You can use any kind of fabric to wrap a gele, and handwoven cloth has long been used. Today’s towering and intricate styles are best executed with a thin, crisp rectangle of cloth imported from Switzerland. Its paper-like consistency is ideal for folding, wrapping and layering.
I learned to tie my gele from watching my mother, but these days you can hire a professional to do the job. It’s a big business, especially for weddings. Tying isn’t the only option. Some gele experts will create the style on a base and stitch it down, so you put it on like a hat.
Gele tying is an art form and requires patience when doing it. Every Gele is unique and the same style cannot be achieved twice. The rule of thumb is the bigger the fabric the more elaborate the look can be.
Knowing how important this accessory is in the fashion world, JTO fashion designers have taken out time to celebrate gele through a photo shoot.
The pictures make one to appreciate the beauty of this accessory.
According to Temi “As a proud Nigerian and someone who loves to celebrate and embrace my beautiful culture, I was excited to explore the different ways the gele could be moulded to different moods using varying colours and patterns.”
Check out the lovely pictures:
Written By Ugochi Obiajunwa