Most times, to be considered a legend, one has to have spent a long time in a particular field, while also having quite a significant impact in the same field. For Juice Wrld, he perhaps didn’t have any, maybe just a bit of latter. However one thing is currently certain, the numbers since his death don’t lie, and he is considered a legend.
Since Juice Wrld passed away in December last year, his music has soared high on charts and broken records, which perhaps he wouldn’t have made or broken while he was alive.
Right after his death, he became the No. 1 artist on the Billboard Artist 100 chart for December, joining the likes of XXXTentacion in June 2018, Tom Petty in October 2017, Prince in May 2016 and David Bowie in January 2016 to lead the chart posthumously. His albums also recorded huge leaps on the top 100 charts with ‘Goodbye & Good Riddance’, at No. 6, and ‘Death Race for Love’, at No. 10. This marked the turn of what would be a successful posthumous career.
On July 10, 2020, Juice Wrld’s estate released his posthumous album, titled ‘Legends Never Die’, landing the biggest opening of the year at No. 1, with the equivalent of 497,000 album sales in the United States, according to Nielsen Music.
With the debut of the project, this marked the most successful posthumous album since ‘Life After Death’ and ‘R U Still Down’ which were released way back in 1997 by GOATs Tupac and Notorious B.I.G, putting him in the conversation of being a legend.
Furthermore, ‘Legends Never Die’ had the biggest audio streaming week of the year with 283,000 SEA units, which amounted to 422.63 million on-demand streams of the album’s tracks, overtaking both Lil Uzi Vert’s ‘Eternal Atake’ and Lil Baby’s ‘My Turn’ to become the most successful video streaming week of 2020.
‘Legends Never Die’ became the fourth-largest streaming debut in history, just behind great names such as Drake, Lil Wayne and Post Malone.
Another record he made posthumously is being one of only three artists to have five songs in the top ten of the Hot 100 simultaneously. His five songs ‘Come and Go’ featuring Marshmello at No.2, ‘Wishing Well’ at No. 5, ‘Conversations’ at No. 7, ‘Life’s A Mess’ Featuring Halsey, at No.9 and ‘Hate The Other Side’ featuring Marshmello, Polo G and the Kid Laroi at No.10. The only other artists to achieve this feat include the Beatles back in 1964 and Drake in 2018.
Juice Wrld, while he was alive was a regular artist with huge potential on his way to the top, before his life was cut short by an accidental overdose of codeine and oxycodone. However, due to his posthumous achievements, he would be largely regarded as a legend in the music industry who’s probably looking down at his fans from the heavens as they ensure his name is embedded in the record book.
By Muyiwa Aguda